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Education

  • Ph.D. (ABD), Business Administration: Marketing, National University
  • Post Graduate Certificate, Spiritual Formation in the Age of Social Media, Kuyper College (2019)
  • MBA, Northwood University (2017)
  • B.B.A., Business Administration and Management, Northwood University (2015)

Research Interests

  • Influencer marketing
  • Digital marketing
  • Marketing education
  • Social media marketing
  • Experiential learning

Alexandria Baldridge, MBA

  • Member - Academic Council*
  • Dean of The School of Business & Innovation

Education

  • Ph.D. (ABD), Business Administration: Marketing, National University
  • Post Graduate Certificate, Spiritual Formation in the Age of Social Media, Kuyper College (2019)
  • MBA, Northwood University (2017)
  • B.B.A., Business Administration and Management, Northwood University (2015)

Research Interests

  • Influencer marketing
  • Digital marketing
  • Marketing education
  • Social media marketing
  • Experiential learning

Alexandria Baldridge, Ph.D. (ABD), serves as the dean of The School of Business & Innovation at Cornerstone University. Following a career in corporate banking as a branch manager and digital marketer, she joined the university’s faculty in August 2019. As the former chair of the Business Division and an assistant professor of marketing at Cornerstone, Baldridge demonstrated her passion for seeing students succeed while teaching courses such as Principles of Marketing, Marketing Management, Consumer Behavior and Marketing Communications through the lens of a Christian worldview. In both her pedagogical approach and leadership, she demonstrates Christlike virtues and teaches students to do the same as Christ-centered business leaders.

Dean Baldridge is completing a Doctor of Philosophy in business administration with a specialization in marketing at National University. Her dissertation advances knowledge in contemporary digital marketing, examining the experience of influencers working with brands. She also holds a bachelor’s degree and master’s degree in business administration from Northwood University.

In addition to her work at Cornerstone, Dean Baldridge remains active in the West Michigan community. She volunteers as the high school youth director at her church, works as the social media manager and digital brand strategist for Pottery Lane GR, and serves as a board member for Ccommunity West Credit Union. She also fulfills responsibilities as an advisory board member for Ingalls Pictures, an independent film company, and is a founding board member of Igniser, a nonprofit organization that is committed to stopping human trafficking in Ecuador.

Hobbies

  • Pottery
  • Gardening
  • Reading

Campus Involvement

  • Business Advisory Board Chair
  • Dean's Council
  • Academic Governance Task Force
  • Core Curriculum Task Force
  • Student Success Committee
  • Academic Integrity Committee
  • Business Student Advisory Council Chair

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