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Bachelor of Science in
Business Marketing
On-Campus

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NEXT START
May 12, 2025
July 7, 2025
Transfer Friendly
Transfer up to 75% of your program credits

Influence Consumers with a B.S. in Business Marketing Degree

Prepare for a dynamic career in marketing with a Bachelor of Science in Business Marketing from Cornerstone University, available online or on-campus. Gain a comprehensive understanding of marketing, from the buyer’s journey and market research to building brand loyalty. Taught from a Christian worldview, you’ll also develop expertise in branding, digital marketing, consumer behavior, data analysis and communication. Our affordable program will equip you to influence brands and consumers in today’s competitive marketing landscape.

Market-Ready Skills for Marketing Degree Professionals

Build a strong resume with these highly sought-after marketing skills acquired through Cornerstone University’s comprehensive curriculum:

Brand Management: Capabilities to build and maintain a strong brand identity by understanding customer motivations, preferences and purchasing habits.

Market Research & Data Analysis: Analyze consumer data and market trends to inform marketing strategies.

Marketing Strategy: Develop and implement effective campaigns to influence target audiences.

Advertising & Promotions: Create compelling ad campaigns and promotional strategies across traditional and digital media.

Sales & Communication: Strong sales techniques and communication skills for engaging customers and clients.

Project Management: Manage marketing campaigns on time and on budget from start to finish.

Morally Grounded Leadership: Demonstrated ability to inspire and ethically guide teams toward achieving organizational objectives, fostering a collaborative and productive work environment.

Courses

Cornerstone is ready to help you excel in your future chosen field. The courses below reflect just a few of the general education and industry-focused courses you will experience to achieve your degree.

Featured CoursesGeneral Education

Featured Courses

MKT-251: Principles of Marketing

Focus on the four Ps — Product, Price, Place and Promotion — along with understanding customer needs and how goods are exchanged.

MKT-350: Marketing Management

Examine marketing strategies, the marketing manager’s role, and the tools used to develop and execute plans, focusing on real-world cases and market trends.

MKT-352: Marketing Research

Learn quantitative and qualitative methods to solve marketing problems.

MKT-353: Marketing Communications

Understand advertising strategies across print, TV, radio and digital media, supported by research, messaging, creativity, copywriting and pitching ideas.
Customize a final project to align with career goals, building proficiency in advanced business intelligence software beyond common platforms.

View all of the courses for your academic program.

Academic Catalog

General Education

A Christian Worldview of Liberal Arts and the G.O.O.D. Life

The humanities are integral to Cornerstone’s liberal arts approach, exploring culture, literature, history, and philosophy through a Christian worldview. Developed by our renowned Christian worldview scholars, students consider how to apply G.O.O.D. Life Biblical principles to inspire their spiritual growth and to profoundly influence society, industry and ministry for Jesus Christ. Our G.O.O.D. Life foundations guide students to answer life’s biggest questions from a rich Biblical perspective to shape Christ-centered moral leaders.

  • God: Who is God? What is His beauty, goodness and greatness?
  • Others: What does it mean to live in a community with responsibility and grace?
  • Ourselves: Who am I? What is the beauty and frailty of being human?
  • Dual Citizenship: What is my role as a citizen of heaven and earth?
  • Life: How do we live, know, and love the good life, valuing truth, beauty, and goodness?

Influential Careers with a B.S. in Business Marketing Degree

A Bachelor of Science in business marketing opens doors to a broad range of business industries:
  • Marketing Assistant
  • Social Media Coordinator
  • Fundraiser
  • Marketing Coordinator
  • Digital Marketing Specialist
  • Public Relations Specialist
  • Market Research Analyst
  • Brand Manager
  • SEO Specialist
  • E-commerce Manager
  • Brand Assistant
  • Event Marketing Assistant
  • Social Media Manager
  • Marketing Analyst
  • Sales Representative
  • Advertising Manager
  • Content Marketing Manager
  • Product Marketing Manager
  • Email Marketing Manager
  • Marketing Director

Tuition

On Campus

On Campus

$22,000 per year

Generous scholarship and payment options available.
Review information about student fees and housing packages on our Tuition & Fees page.

ScholarshipsFile the FAFSA

Admissions

Start your degree at one of the most affordable Christian universities in the region. An admissions counselor is ready to help you begin the enrollment process.

  1. Apply with our free application.
  2. Talk with an admissions counselor about your career goals.
    Admissions: 616.222.1426
  3. Transfer up to 75% of your previous college credits.
  4. Speak with a financial aid advisor and pursue scholarships.
    Student Financial Services: 616.222.1424

Cornerstone University

Contact

P:
616.949.5300
E:
info@cornerstone.edu

Address

1001 East Beltline Ave NE Grand Rapids, MI 49525

Hours

MON - FRI: 8 a.m. - 5 p.m.
SAT & SUN: Closed
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