Cornerstone University students discussing Business Marketing

Bachelor of Science in
Business Marketing

Online or On-Campus

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Wall Street Journal ranks Cornerstone University as one of America's best colleges 2026.

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July 6, 2026
August 26, 2026

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Transfer up to 75% of your program credits

Influence Consumers with a B.S. in Business Marketing Degree

Prepare for a dynamic career in marketing with a Bachelor of Science in Business Marketing from Cornerstone University, available online or on-campus. Gain a comprehensive understanding of marketing, from the buyer’s journey and market research to building brand loyalty. Taught from a Christian worldview, you’ll also develop expertise in branding, digital marketing, consumer behavior, data analysis and communication. Our affordable program will equip you to influence brands and consumers in today’s competitive marketing landscape.

Market-Ready Skills for Marketing Degree Professionals

Build a strong resume with these highly sought-after marketing skills acquired through Cornerstone University’s comprehensive curriculum:

Brand Management – Capabilities to build and maintain a strong brand identity by understanding customer motivations, preferences and purchasing habits.

Market Research & Data Analysis – Analyze consumer data and market trends to inform marketing strategies.

Marketing Strategy – Develop and implement effective campaigns to influence target audiences.

Advertising & Promotions – Create compelling ad campaigns and promotional strategies across traditional and digital media.

Sales & Communication – Strong sales techniques and communication skills for engaging customers and clients.

Project Management – Manage marketing campaigns on time and on budget from start to finish.

Morally Grounded Leadership – Demonstrated ability to inspire and ethically guide teams toward achieving organizational objectives, fostering a collaborative and productive work environment.

Courses

Cornerstone is ready to help you excel in your chosen field. The courses below reflect just a few of the general education and industry-focused courses you will experience to achieve your degree.

Featured Courses

MKT-251: Principles of Marketing

Focus on the four Ps — Product, Price, Place and Promotion — along with understanding customer needs and how goods are exchanged.

FIN-341: Principles of Finance

Study the framework of financial decision-making, emphasizing capital budgeting, investment, financing, and the role of the financial manager.

MKT-350: Marketing Management

Examine marketing strategies, the marketing manager’s role, and the tools used to develop and execute plans, focusing on real-world cases and market trends.

MKT-352: Marketing Research

Learn quantitative and qualitative methods to solve marketing problems.

MKT-353: Marketing Communications

Understand advertising strategies across print, TV, radio and digital media, supported by research, messaging, creativity, copywriting and pitching ideas.
Customize a final project to align with career goals, building proficiency in advanced business intelligence software beyond common platforms.

BUS-361: Business Law

Study the legal process, negligence, wills, trusts, estates, property law, contracts, negotiable instruments, bank deposits, secured transactions, bankruptcy, business enterprises, administrative law, agency, and employment law. Apply legal concepts to business practice with attention to biblical principles.

MKT-452: New Products, Services & Markets

Apply Blue Ocean Strategy—via cases and guest speakers—to spot opportunities, craft value propositions, and design go-to-market plans for new products, services, and new-market entries.

View all of the courses for your academic program.

Academic Catalog

General Education

A Christian Worldview of Liberal Arts and the G.O.O.D. Life

The humanities are integral to Cornerstone’s liberal arts approach, exploring culture, literature, history, and philosophy through a Christian worldview. Developed by our renowned Christian worldview scholars, students consider how to apply G.O.O.D. Life Biblical principles to inspire their spiritual growth and to profoundly influence society, industry and ministry for Jesus Christ. Our G.O.O.D. Life foundations guide students to answer life’s biggest questions from a rich Biblical perspective to shape Christ-centered moral leaders.

God: Who is God? What is His beauty, goodness and greatness?
Others: What does it mean to live in a community with responsibility and grace?
Ourselves: Who am I? What is the beauty and frailty of being human?
Dual Citizenship: What is my role as a citizen of heaven and earth?
Life: How do we live, know, and love the good life, valuing truth, beauty, and goodness?

Influential Careers with a B.S. in Business Marketing Degree

A Bachelor of Science in business marketing opens doors to a broad range of business industries:

Marketing Assistant
Social Media Coordinator
Fundraiser
Marketing Coordinator
Digital Marketing Specialist
Public Relations Specialist
Market Research Analyst
Brand Manager
SEO Specialist
E-commerce Manager
Brand Assistant
Event Marketing Assistant
Social Media Manager
Marketing Analyst
Sales Representative
Advertising Manager
Content Marketing Manager
Product Marketing Manager
Email Marketing Manager
Marketing Director

Where Could Your Business Marketing Degree Take You?

A business marketing degree can prepare you for opportunities in research, communications, brand strategy and more. Explore potential career paths, discover what employers value, and see how Cornerstone’s courses can help you develop relevant skills.

Market Research Analyst

Directly related pathway

Typical earnings$78,760U.S. median annual wage · 2025

Projected growth+7.0%U.S. employment · 2025–2035

Annual openings82,000U.S. projected annual average

Michigan median wage: $66,780 (2025)

Typical preparation

Education: Bachelor's degree Related experience: None On-the-job training: None

Important occupational skills

Writing and reading
Critical and analytical thinking
Adaptability

How Cornerstone Prepares You

Cornerstone's Marketing Research (MKT-352) course introduces quantitative and qualitative methods for solving marketing problems, helping students build a foundation for analyzing consumer behavior and market trends.

Education/skills: BLS 2025

Public Relations Specialist

Related career opportunity

Typical earnings$74,750U.S. median annual wage · 2025

Projected growth+1.8%U.S. employment · 2025–2035

Annual openings23,000U.S. projected annual average

Michigan median wage: $65,300 (2025)

Typical preparation

Education: Bachelor's degree Related experience: None On-the-job training: None

Important occupational skills

Speaking and listening
Adaptability
Writing and reading

How Cornerstone Prepares You

Through Marketing Communications (MKT-353), students explore advertising strategies, audience research, messaging, and communication across different media—skills relevant to public relations and brand communications.

Education/skills: BLS 2025

Fundraiser

Related career opportunity

Typical earnings$72,550U.S. median annual wage · 2025

Projected growth+5.5%U.S. employment · 2025–2035

Annual openings10,000U.S. projected annual average

Michigan median wage: $66,130 (2025)

Typical preparation

Education: Bachelor's degree Related experience: None On-the-job training: None

Important occupational skills

Adaptability
Writing and reading
Speaking and listening

How Cornerstone Prepares You

Coursework in marketing principles, communications, and consumer behavior provides a foundation for understanding audiences, developing persuasive messages, and building relationships—skills applicable to nonprofit fundraising.

Education/skills: BLS 2025

Marketing Manager

Longer-term career goal

Typical earnings$166,790U.S. median annual wage · 2025

Projected growth+6.9%U.S. employment · 2025–2035

Annual openings34,000U.S. projected annual average

Michigan median wage: $138,510 (2025)

Typical preparation

Education: Bachelor's degree Related experience: 5 years or more On-the-job training: None

Important occupational skills

Problem solving and decision making
Adaptability
Speaking and listening

How Cornerstone Prepares You

Marketing Management (MKT-350) and New Products, Services & Markets (MKT-452) introduce marketing strategy, management decisions, and market development. Marketing management positions typically require additional professional experience after graduation.

Education/skills: BLS 2025

Source: U.S. Bureau of Labor Statistics (BLS). Wages describe workers in an occupation, not starting salaries or Cornerstone graduate outcomes. National growth and opening figures are projections for 2025–2035. Education levels describe typical entry preparation, not state licensure requirements. Some measures may not be published for every occupation.

Tuition

On-Campus Online

On-Campus

$22,000 per year

Generous scholarship and payment options available.
Review information about student fees and housing packages on our Tuition & Fees page.

Scholarships File the FAFSA

Online

$4,740 per semester for full-time students

Generous scholarship and payment options available.

Scholarships File the FAFSA

Your Degree Starts Here

Start your degree at one of the most affordable Christian universities in the region. An admissions counselor is ready to help you begin the enrollment process.

Apply — our application is free.
Set goals — your admissions counselor is here to guide you.
Maximize your credits — you could transfer in up to 75% of your degree credits.
Discover affordability — scholarships and grants are available for qualified students.

Cornerstone prepared me for my career by holding networking events, emphasizing resume building since freshman year, and providing business professional activities.

—Lukas G.

By requiring an internship and giving us real life experience, Cornerstone does such a good job at preparing us for our careers. I have done so many realistic marketing plans and I couldn’t feel more prepared to go into marketing which is what I love.

—Andrea M.

Cornerstone has geared and prepared me for career success. I am so eager to get onto the world and use my degree to make a change in our society. One of the highlights of my time at Cornerstone University is the committed professors making sure we understand the material, and answering all of our questions.

—Carlie C.

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Cornerstone University

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E:: info@cornerstone.edu

Address

1001 East Beltline Ave NE
Grand Rapids, MI 49525

Hours

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SAT & SUN: Closed

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Bachelor of Science inBusiness Marketing

REQUEST INFORMATION

Influence Consumers with a B.S. in Business Marketing Degree

Market-Ready Skills for Marketing Degree Professionals

Courses

Featured Courses

MKT-251: Principles of Marketing

FIN-341: Principles of Finance

MKT-350: Marketing Management

MKT-352: Marketing Research

MKT-353: Marketing Communications

BUS-361: Business Law

MKT-452: New Products, Services & Markets

General Education

A Christian Worldview of Liberal Arts and the G.O.O.D. Life

Influential Careers with a B.S. in Business Marketing Degree